Avatar-based innovation: Consequences of the virtual co-creation experience

Innovation Co-Creation in a Virtual World

The emergence of web-based technologies has radically influenced the ways in which individuals around the world communicate, represent themselves, share ideas, and otherwise interact with one another (Ward and Sonneborn, 2009; Rogers, 2003). In particular, these technologies allow people to communicate directly with one another and to share and shape their own experiences; as a result, customer...

Virtual worlds as settings for avatar-based innovation processes

  Niina Maarit Novak, Andreas Mladenow, Christine Strauss    Received: 21 February 2014 / Accepted: 15 June 2014 / Published: 30 June 2014  © The Society of Service Science and Springer 2014   ABSTRACT  The full potential of Virtual Worlds is still far away from being reached. Whereas innovations  are key factors for economic success, the...

Avatar creation in virtual worlds: Behaviors and motivations

Innovation Activities by Co-creation Process

The conventional value delivery business is based on a relationship between a manufacturer and a customer, or service provider and service receiver. As a break from that framework, Fujitsu has focused attention on co-creation processes, in which sharing of social values and new discoveries and recognitions are incorporated into development for innovation that creates new possibilities of utiliz...

Co-Creation in Virtual Worlds: The Design of the User Experience

Emerging virtual worlds, such as the prominent Second Life, offer unprecedented opportunities for companies to collaborate with co-creating users. However, pioneering corporate co-creation systems fail to attract a satisfying level of participation and engagement. The experience users have with the co-creation system is the key to making virtual places a vibrant source of great connections, cre...